Brian Pia received rave reviews from PwC, CEOs, and other top executives as he prepared employees and guided them through complex global transformations. He created and led global change management communications programs that drove the adoption of new operating models, technology, workplace culture transformations, restructurings, policy changes, employee transfers, health care packages, mergers, and other changes that directly impacted workers’ jobs. He conducted impact assessments, closed gaps, advised executives, collaborated across divisions, managed stakeholders, and developed effective positioning, messaging, strategies, content, training, and tactics to ensure success.
Brian launched 200 consumer products, 200 stores, new health care services, and several rebranding initiatives. He created and led programs that delivered double-digit to 100% annual sales growth for clients and achieved the No. 1 market share for products and services.
Brian is known for coming up with big ideas that capture attention and then flawlessly executing those ideas as part of a larger program that exceeds business goals. He partnered with NASA to send a rose grown with Bayer Advanced rose care products into space. He led Bayer Advanced’s participation in 12 Rose Parades, winning awards and garnering massive media coverage. He transformed cars into Little Debbie cupcakes and launched a 21-city tour. He created a three-month-long, social media-driven campaign culminating in a live event featuring Green Bay Packers players competing with Bellin Hospital surgeons using surgical robots to play the game “Operation,” tie shoes, and peel grapes. These initiatives helped achieve the No. 1 market share for his clients.
Brian has uncovered and created compelling storylines and generated extensive positive, high-profile national, local, trade, and influencer coverage. He generated high-profile, positive coverage on ABC, CNN, Fox News, HGTV, NBC’s “Today” show, NBC Nightly News, NBCNews.com, The New York Times, The Wall Street Journal, USA Today, and Time.
Brian created content that captured attention, informed, and moved employees, consumers, customers, and other stakeholders to action so organizations could achieve their business goals. That meant working individually or with teams to create advertising, briefing documents, creative assets, digital content, email announcements, employee manuals, executive presentations, fact sheets, FAQs, intranet and SharePoint content, newsletters, news releases, op‑eds, reports, sales materials, social media content, videos, and websites.
Events are inherently risky because they happen live, compete for attention, and carry pressure to deliver on your business goals. Brian has a proven track record of developing the right strategy and messaging, crafting compelling creative elements, and managing every detail to ensure success. He has provided media and presentation coaching and training that enables clients to shine before audiences ranging from dozens to millions. When needed, he has created and managed news conferences, executive town halls, seminars, webinars, and a wide range of other events.
Brian considers all stakeholders when developing communications programs to maximize impact and ensure success. He has collaborated on successful client initiatives with the U.S. Department of Energy, the Food and Drug Administration, NASA, NGOs, and a range of local and state governments.
Brian designed and executed crisis prevention and management programs that helped companies minimize vulnerabilities and successfully navigate critical challenges.
Brian trained advanced AI models for Meta that enhanced consumer experiences in e‑commerce, health care scheduling, car dealership recommendations, and home improvement guidance. He also trained AI models to generate stories, develop marketing promotions, name businesses, and suggest home décor ideas, earning “super‑writer” status for his contributions.
Brian employed a range of tools to gather feedback and assess the effectiveness of his communication strategies. Internally, he used employee surveys, engagement metrics, and focus groups. Externally, he monitored media coverage, social media analytics, website analytics, customer feedback surveys, and weekly sales data. By leveraging these insights, he ensured his communications were effective and aligned with organizational goals.